April 20, 2010 Local Massachusetts Fitness Company Launches New Stand Up Paddle Board
BOSTON, MA — Everactive, a Massachusetts based fitness coaching company is branching out to the water ways of the New England and beyond with their new stand up paddle board the Everactive SUP. They are one of New England's first stand up paddle board companies and they are hoping to catch the upcoming wave of popularity with the sport. Stand up paddle boarding, SUP for short is one of the fastest growing water sports in the world. It's basically where you stand on a large board not too different than a surfboard but only longer and wider for better balance and stability and you paddle. Standup paddle boarding stems back to ancient Polynesian culture. In the 1940 and 50's, long board surf instructors actually used this technique to keep an eye on their entire group of surfers in the lineup. In early 2000 when professional big wave surfer Laird Hamilton and a few other surfers started standup paddling again it sparked a tsunami effect on the sport. Since then a new surf culture has taken over the beaches in Hawaii, California and it's spreading rapidly all over the world, even here in New England.
After a successful summer of introducing this brand new and exciting Hawaiian based activity to a variety of lakes in the metro Boston area, the Charles River and South coast ocean shores, they decided that as ambassadors to the sport they needed to do more than teach people how to paddle board they needed to design their own paddle board specifically one that encompassed what they thought were the three most important characteristics; Affordability, durability, and stability.
Everactive teamed with fitness experts, surfboard design specialists, experienced watermen and stand up paddle professionals to cater to client's needs and personal interests. Their board is made from a roto-mold, the same way a kayak is made. It is made out of recycled polyethylene and is 100% recyclable. This process allowed creativity with the shape, provided unrivaled durability and stability and most of all allowed them to create a board that is one of the most affordable boards of its kind on the market. "John and I realized that this sport was on the verge of exploding here in New England and beyond and we wanted to be pioneers in bringing stand up paddle boarding to all people of all ages and of all abilities," said Founder of Everactive Peter Sleight, "The absolute beautiful thing about stand up paddle boarding is that you do not need waves, any body of water will do. Our focus now is reaching out to the people who love the outdoors and love to be active; these are the folks that will spread the sport even faster than its growing already." Through their web-site sales, by strategically working with regional retail sporting good stores, partnering with canoe and kayak rental businesses, vacation resorts and even reaching out to personal trainers they are hoping to continue to spread SUP to the New England area but also to anywhere there is water.
After years of experience training athletes and training on the traditional SUP boards, Everactive was able to come up with a host of accessories for their board the Everactive SUP. The board is 10'10" long, 32 inches wide and 6 inches thick. The board has a water-bottle holder to keep the rider hydrated during workouts and a bungee tie down system to contain their gear. Since a workout can last for more than an hour, deck padding has been added to help relieve your feet and support your knees and back. A recessed center and handle on the bow and stern have been added so that the board can be carried alone or with a friend. Stand up paddling isn't just about burning calories; it's about getting outdoors, getting active and having fun with your family and friends.
Information regarding Everactive, stand up paddle lessons and classes, and the Everactive SUP can be found at www.everactiveonline.com. Contact them at: [email protected] also, join them on Facebook at: Everactive stand up paddle, and follow them on twitter at: everactiveSUP. In July their boards will also be available at a few local retailers.
PDF (380KB)